Kaytee Champlin

Hi! I’m Kaytee Champlin, a senior copywriter in Dallas, TX. I specialize in creative copy and content creation.

For me, the greatest thrills in life are traveling, estate sales, and finding the exact right words to express an idea.

With 7+ years copywriting experience, I've worked with agencies, tech startups, universities, and nonprofits creating and curating awesome content that brings brands to life. I'm happiest in a collaborative, forward-thinking environment (with good coffee).

Work History

Frito-Lay

2019 - Present

As Copywriter for a portfolio of brands including Tostitos, Smartfood, Stacy's and more, I worked with art directors and strategists to brainstorm and write social media campaigns that outperformed expectations, as well as commercial scripts and product packaging copy. I was also involved with marketing research and implementation of PepsiCo’s mission toward sustainability.

Freelance

2017 - Present

Projects include:
Content director at UT Southwestern.
Content strategist and copywriter for Collin College.
Annual report editor for Better Block.
Brand strategist for several small businesses.

VMLY&R

2018 - 2019

As a Senior Copywriter at this national agency, I collaborated with designers and art directors on full marketing campaigns for dozens of clients. I oversaw copywriting for the Microsoft annual conference, including newsletters, landing pages, and on-site activations. One notable project (a personal favorite, honestly!) was orchestrating real-time social media and activations for InterContinental Hotels Group during the 2018 Super Bowl in Atlanta.

Academic
Partnerships

2016 - 2017

Academic Partnerships assists universities with their online degree programs via marketing, enrollment and academic services. As Marketing Copywriter, I worked closely with the design, coding, SEO, and other teams to create inspirational, informative content. We created every marketing asset that our clients needed in order to launch and operate online programs, such as landing pages, email campaigns, print collateral and social media.

SAGE Quick Technologies

2015 - 2016

My role as Marketing Communication Coordinator at SAGE was a unique one. One on side, I oversaw B2B marketing to drive sales and customer retention—company newsletters, tradeshow materials, as well as the corporate blog and editorial calendar—in addition to the internal corporate communications. The other half of the job involved developing marketing materials for our clients to use—B2C emails and newsletters, print catalogues, and social media. During my time here, I worked with the design team to develop creative assets and modernize the company’s marketing campaigns, and increased blog readership by 300%.

Testimonials

Kaytee is the most fun and up-beat person and she can also write like no one's business. She really brings the magic as a team member. She is focused on producing the best work possible for the client and makes sure briefs and goals are aligned.

—Christie Kaplan, Senior Product Designer

Always upbeat and a multi-tasker at heart, Kaytee brings extreme value to any creative team. She's a resilient high-achiever, an astute content creator who knows her market well and motivates readers through tight, compelling writing that ignites action.

—Karen Steinmann, Writer & Editor

Work Samples

Joy Says What

Video Commercial

Frito-Lay was ready to make their first-ever commercial featuring the entire lineup of product brands. I worked with the creative team, brand teams, and celebrity talent to write a script that gave each brand a unique voice, so to speak.

Stacy’s Rise Project

Social Media

Empowering women business owners and supporting Black founders is work I care about deeply. I am proud to have worked with the Stacy’s Rise Project to further their mission, including social media, web, bios, and internal communications.

Colgate: Sleeping Tips During Teething

Article

Colgate tasked us with updating existing articles and writing new posts that would engage, educate, and ultimately lead to improved brand equity and increased sales. I really enjoyed researching and writing these lifestyle-esque articles!

Banfield Foundation

Landing Page

To raise awareness about the need to support domestic violence victims and their pets, Banfield Foundation needed a revamped landing page that helped people find the resources they need, through clear, informative copy and clean design.

Hello Happy

Digital Newsletter

I started this personal newsletter in order to connect with my readers and share things that brought me joy — articles, product reviews, artists, etc. I had so much fun playing with CTA copy and design/layout of the email!

Microsoft Inspire Conference

Email

I worked with Microsoft to promote every aspect of the annual Inspire conference, and was asked to stay on to help with B2B web content, banner ads, and newsletters for products like Azure and Business Applications.

OneTouch

Website

OneTouch needed to migrate an existing Canadian website to serve a USA audience, including extensive article localization. I collaborated with a team to improve user experience and information hierarchy, along with editing/rewriting articles.

Cetaphil

E-commerce

It can be hard to stand out from competitors in a saturated marketplace. I worked with the content strategy and design teams to improve Cetaphil product listings and enhance product detail pages on Amazon with refreshed copy and images.

Nevada State Online Launch

360° campaign

When Nevada State College was ready to launch their online nursing program, I was excited to write for the entire campaign, including the landing page, print ads and press release, highlighting their unique value props to drive enrollment.

See more writing samples

E: hello@kaytee.me